85% of consumers use the internet to find local businesses. Google It!

Websites Expose Your Online Presence

The vast majority of customers search online to find local businesses. Google and other search engines are an opt-in service, which means that unless you tell search engines your contact information, it will not be provided to people online. A website works to tell search engines information about your business including your address, telephone number, service areas, and business hours. If your business isn’t found on search engines, it essentially doesn’t exist online.

Website for Customer Engagement

The second reason your business needs a website is because it creates a channel for customer engagement. A good business website gives people opportunities to interact with your business, such as by requesting a free quote, scheduling an appointment, emailing your business, or even just looking up your address and phone number. We install a Facebook Messenger chatbot on all websites. More and more people are contacting businesses through the Facebook Messenger platform.

Websites as a Competitive Advantage

If you want potential customers to find and use your business over your competitors, your business needs a website. The more information you can provide about your products, services, and personality, the more you can distinguish your business from competitors in your local community.

Using content reflective of the personality and culture of your business, your website can get a feel for the experience of your business, not just its products and services. The more familiar you can make someone with your business, the more they will do business with you.

Websites Generate Leads

A website helps your business by generating leads with calls-to-action.  “Attract and Convert” is our website motto.

Calls-to-action include schedule an appointment, get a quote for a service, or request more information from the business. Or even the Facebook Messenger chatbot ads a layer of lead generation to your website.

Websites Save Time

A website can save you time and money as a business owner. Think of your website as a conversation you’d have with a person interested in your services, whether on the phone or in person. Answering questions visitors have will show that you are knowledgeable in your services, will increase their trust in you, and may lead to a sale. The more you can answer FAQs on your website, the more likely you will save time.

Websites Increase Local Exposure

Customers often conduct local searches through Google maps to find businesses and services in their area. Having a website linked to your Google My Business listing allows customers to seamlessly proceed to the next step of engaging with you after finding you, whether that step is visiting your website, calling your number, or something else. Clearly listed contact information to make it convenient for people to contact you, is one of the must-haves for a business website.

With the level of internet usage among customers today, it is important to get started with a website for your contracting business. Not only will a website allow you to establish a presence in your location where your target audience lives, it will make it easier more people to search, discover, and contact you. A website doubles your efforts in answering questions, providing details, and refining your business identity—all of which makes it as easy as possible for customers to establish a relationship with you and turn into clients.

Websites Expand Your Reach

One final way a website helps your business is by expanding your reach. Yard signs, hanging flyers, and business cards have geographical limitations in terms of who they can reach. With a website, anyone can find or stumble upon your work, not just people in your immediate area.

SEO, or search engine optimization, works to get your business found by people conducting online searches, putting your business in front of more than just the people who are driving by and see your truck or van lettering.

If your business website contains enough content that is relevant to your service and location and useful to your prospective customers, you will show up on search engine results pages and get discovered by more people.