Marketing for Home Improvement Contractors

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Contractor Marketing Network (CMN) is a full-service contractor marketing company.  We pride ourselves on knowing the business of marketing for Home Improvement Contractors.  Not only as a contractor digital marketing agency, but in the field day to day business of a Home Improvement Contractor.  It is a big advantage we have over other contractor marketing services.

Consider this scenario:

Home Improvement Contractor A and Home Improvement Contractor B offer the same quality work at about the same price. Company A has always relied primarily on newspaper advertising, or simply on word of mouth.

Company B has expanded into online marketing. B owns a website with project photos, and a Google My Business account, sends out a monthly newsletter and uses Facebook and Instagram to stay in the public eye.  Plus, they add articles or blog posts to their website and target specific areas with an EDDM (Every Door Direct Mail) marketing campaign.

Company A cannot hope to compete.  There is only so much work in a local marketing area.  Company B will attract more of the available work, leaving Company A with less work, less profits and more stress.

We are here to guide your Home Improvement Contracting business marketing efforts, so you don’t have a tragic ending like many contractor’s will face.  Because of the interdependent nature of construction, construction companies have a higher failure rate than many other types of companies.

According to the U.S. Census: Very small firms (1 to 4 employees) have the highest failure rate

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Two of the main reasons why contracting business fail, are cash flow and innovation.  Both, of which marketing helps.

You attract customers (cash flow) by using marketing innovations. Customers look for services in many different ways these days Search, Social and other internet marketing medias.

Your Marketing Services All in One Package

Contractor Marketing Network has your Home Improvement company marketing system, all in one package. Here is a list of the contractor marketing tools we use for your business

Websites – SEO (Search Engine Optimization)

Website Heat Mapping

More people will see your website and convert to customers.

Google My Business Management

Google Maps Marketing

You’ll show up in more searches.  Get more phone calls and customers in the process.

Social Media Management

(Facebook, Instagram, Twitter, LinkedIn and YouTube)

Helps you build relationships, trust and communicate with people/customers in your community

Google Ads & Facebook Ads

You can harness the massive reach. When people have a question that needs answering their first stop is usually Google.  Google It!

Email & Newsletter Marketing

Keeps you top of mind with your customers.  We are all busy, newsletters act as reminders.  Newsletters also, inform, educate and entertain your customers.  Interactions make better company/customer relationships.

EDDM – Direct Mail – Direct Response Marketing

Direct marketing that is targeted to a specific audience can help you set realistic sales goals and improve sales results on a tight marketing budget.  We can make you the top company in specific areas using EDDM sales funnels.

Review – Reputation – Referral Management

Everyone has had a bad review.  We manage them for you.  While actively getting you more, positive reviews with our automated process.  No more pulling teeth, to get customers to give you that review.

Database Marketing

Our marketing database has over 14 million businesses and a database of over 200 million consumers. We can target almost any type of person or business that could benefit your businesses marketing effort.

Primary benefit of working with

Contractor Marketing Network

We do the marketing tasks, that you know will help your business. Like having an in-house marketing department, without the cost. We keep your marketing consistent and with a plan.

  • We save you time
  • We make you more money
  • We work from a plan, have processes and checklists
  • We research your marketing area to better place you in front of the customers you want
  • We build your brand, making you a household name in your community
  • We get you found online.

We handle all the above marketing services for you, plus more.

All your business marketing in one package. 

We are the engine, not parts of the motor.

  • Could your marketing efforts use some help?
  • Could you benefit from having a better marketing program for your business?
  • Do you want to grow your business?

If you answered yes to these questions, then get in touch with us today.  

Don’t put it off.

Procrastination is successes, assassin.

The process starts with reaching out and getting to know one another.

Call or Text 856-812-3180

RJCooper@ContractorMarketingNetwork.com