Marketing for Electrical Contractors

Consider this electrical contractor marketing scenario:

Electrician A and Electrician Contractor B offer the same quality work at about the same price.

• Company A has always relied primarily on newspaper advertising, or simply on word of mouth.

• Company B has expanded into online marketing. B owns a website with project photos, specific landing pages for services and areas.  They have an active Google My Business account, send out a monthly newsletter and use Facebook and Instagram to stay in the public eye. Plus, they add articles or blog posts to their website and target specific areas with a Google Ads, when they see the schedule getting thin.

Electrician A cannot hope to compete. There is only so much work in a local marketing area. Company B will attract more of the available work, leaving Company A with less work, fewer profits and more stress.

We are here to guide your electrical business marketing efforts, so you don’t have a tragic ending like many contractors will face. 

Two of the major reasons why contracting business fail, are cash flow and innovation. Both of which marketing helps.

You attract customers (cash flow) by using marketing innovations. Customers look for services in many ways these days: Search, Social and other internet marketing medias.