Welcome to Marketing in 2018
I have two questions for you before you read any more.
How much business are you losing or missing out on?
How much is that costing you?
“In 2018, you can’t possibly expect to run your contracting business, manage all your digital marketing, and have a life.”
Years ago (1986) when I got into the construction field marketing was simple. You had a business card, a painted on or magnetic truck sign and a yellow page ad. The size of the ad was based on your budget. Then came the yard signs, they were a luxury item back then.
All of this took a contractor about 4-8 hours a year to do.
Fast forward 30 years.
Today, you have (To list a few):
- SEO (Search Engine Optimization)
- Social Media (Facebook, Google+, Twitter, Instagram, LinkedIn and Pinterest to name a few)
- Email Marketing
- SEM (Search Engine Marketing)
- PPC (Pay Per Click) Google Adwords
- Content Marketing (Blogs, YouTube, etc.)
- Review Marketing (Yelp, Google)
- Location Specific (Google My Business, Google Maps, Bing)
- Mobile (Smartphone)
- SMS Marketing (Short Message Service A.K.A. Text message)
Quite overwhelming is an understatement. Coming from the field, I know all the hats a service business owner has to wear.
The marketing hat is one you can outsource and get better results. You can spend time and money to learn or outsource it to a pro.
As a business owner, you don’t have the time or money to waste on keeping up with and executing a marketing program to keep your business sustainable, let alone growing.
- Employee issues
- Material deliveries
- Equimpment breaking down when you need it.
- Customers slow to pay, payroll coming up.
I get it, I have been there and it sucks. So now you want to add learn Facebook Ads, SEO and all the other marketing things to overwhelm you and take more time away from your family and your personal life. Well stop the chaos. Stop wasting money on advertising that gets shit results.
This is where Contractor Marketing Network helps you.
- Saves You Time
- Saves You Money
- Custom Personalized Service
- Gets You Results
I am a marketing consultant, manager and copywriter for small service businesses.
I work with and for the little guy.
Click the service image to see what I offer you.
A survey by Constant Contact, recently, suggested the average small business spends up to 20 hours a week on marketing. How does this compare to your experience?
How Much Time Do You Spend Marketing Your Business?
- 20 hours per week (28%, 142 Votes)
- Who has time for marketing? (24%, 122 Votes)
- 5 hours per week (21%, 106 Votes)
- 10 hours per week (18%, 90 Votes)
- 15 hours per week (9%, 46 Votes)
Total Voters: 506
Marketing by Percentages. The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you’re doing less than $5 million a year in sales and your net profit margin — after all expenses — is in the 10 percent to 12 percent range.
Contractor Marketing Network’s Plus One System ranges from 4-6%. Saving you thousands a year, while getting a higher return per dollar spent.
“Marketing typically drives revenue rather than the reverse in most successful businesses.”
Contractor Marketing Network’s Plus One System is a proven marketing system that is tailored to your business. We take a proven formula and customize it to fit your business goals, style and plans.
A system that generates income for your business all the time, almost guarantee.
Yes, I know that sounds like a hype, but when you look at what big brands are doing and you apply what they do, you will believe what I’m saying without a doubt.
Think about big brands for a moment. Let’s take McDonalds as an example. Do you think McDonalds has the best burgers or the most delicious food? I hope your answer is no. It’s been proven and tested that their food does bad to your health.
But why are they so successful and opening franchise locations all over the world?
They have one of the most effective marketing systems in the world!
They know how to market their stores, how to connect with their audiences, how to attract people to their stores and buy their food. It works all the time! That’s a marketing system that works.
“Reliable, predictable, consistent system that affordably and efficiently provides abundant quantities of quality prospects and clients”
A Target Market, The Appropriate Media for Attracting Your Target Market, A Compelling Message, An “Irresistible Offer” and An Easy Way to Respond & Contact You.
We put a measurement program in place, to collect your data. We then measure your marketing effectiveness on a monthly basis.
Make measurement a priority.
Our measurement processes are constantly evolving, and it definitely takes time to track, analyze, and report on performance. But over the years we have realized how essential this cycle of measurement and optimization is to being successful on an ongoing basis.
We study key points in the marketing system and tweak what is working and improve tools and tactics to meet the goal.
“Resources are hired to give results, not reasons.”
Click the service image to see what I offer you.
Business We Serve
- Home Improvement Contractors
- Roofing/Siding Contractors
- Painting Contractors
- Remodeling Contractors
- Building Contractors
- Plumbing Contractors
- HVAC Contractors
- Electrical Contractors
- Landscaping Contractors
- Tree Services
- Pest Control Services
- Flooring Contractors
- Power/Pressure Washing Contractors
- Concrete/Masonry Contractors
- Paving/Asphalt Contractors
- Property Maintenance Contractors
- Kitchen & Bathroom Contractors
- Drain Service Companies
- Interior Designers
- Home Audio & Electronics Installers
You can email anytime @ RJCooper@ContractorMarketingNetwork.com just put “Need Help” in the subject line.