Google Ads for Contractors
Google Ads Agency for Contractors
Our Google Ads Management Services (formerly called Google AdWords) includes all aspects of Google Ads for contractors. But most of our clients take advantage of Contractor Marketing Network’s, Google Ads service because we get you maximum ROI. Our Google Ads receive 3X the industry average CTR (click through rate), with a conversion rate 12% above the Google Ads average as well. Which means better return on your Google Ads budget.
No matter if you’re looking to tune-up your existing Google Ads campaign or you’re starting from scratch and need a PPC campaign setup, the paid search specialists at Contractor Marketing Network can help your contracting business.
When you choose us, you get the peace of mind that your PPC ads are being managed by Google Ads experts and Bing Ads PPC specialists.
How Do PPC (Pay Per Click) Ads Work for Local Contractors?
Local Google Advertising can be described as “Geo-Targeted Search Engine Marketing”. That’s a fancy phrase for what is a simple concept. Geo-targeting means that Google knows where your computer or smart phone is geographically and local businesses can buy advertisements that display on Google’s pages on computers and mobile phones located in that area.
From a technology standpoint, internet connections assign each computer a unique IP address that is registered with the internet provider and they assign a location identifier (like your city or zip code) to that computer (or tablet or smart phone). Whenever that computer loads an internet page, that computer’s IP address and location information is passed to the website being loaded. For smart phones using a cell signal, the cell towers pass the location information to the website.
The advantage for the local business owner is your advertising money is now being spent exactly where your customers live.
What are Google Search Ads?
Google Search Ads are the ads that you see in the top four spots of Google’s Search Results Page. These ads are “Pay-per-Click”, which means it costs absolutely nothing to be on the page. You only pay when someone clicks on your ad and goes to your website.
With our landing page creation, we turn those clicks into customers for you.
It is a simple idea. Use the targeting methods available to get qualified visitor to your website. If the website does its job of converting visitors to customers, then this can be a very profitable way to feed your contracting business with leads and sales.
People use Google to find local businesses. They enter keywords related to your business services.That makes them extremely likely to buy from you since they are actively looking for what you sell.
Since your ad appears at the exact moment, they are looking for your services and products.
For this reason, Google Ads delivers high quality, timely visitors to your website. The likely hood of that person contacting your business is very high.
Generating More Leads with Google Ads
Contractor Marketing Network can help you generate more leads and customers.
By optimizing ad relevancy and our customer focused landing page content, we improve the click-through rate and online conversion rates for your Google Ads campaigns. Our PPC specialists can improve your Ads Quality Score, allowing you to drive more qualified prospects to your website.
We dedicated PPC specialists with years of experience creating and optimizing campaigns in a wide range of construction industries for Google Ads.
We provide Google Ads and Bing Ads Services for:
- Pest Control Companies
- Plumbing Contractors
- Pool, Hot Tub and Spa Companies
- Pressure Washing Companies
- Roofing & Siding Contractors
- Solar Companies
- Tree Services
- Waterproofing Contractors
Have Contractor Marketing Network, Google Ads professionals make your paid marketing campaigns successful.
Why Us to Manage Your Google Ads?
We manage your Google Ads (previously AdWords) account targeting the keywords that will drive buyers to your site. Highly focused keyword research will determine the most cost-effective approach to obtaining customers who are searching for exactly what you offer. Through the various research tools, we use, we will develop effective paid search campaigns focused on meeting your target cost per sale or lead. By investing in Google Ads, you will target buyers in finding your site who wouldn’t necessarily find it through traditional (organic) search engine optimization techniques.
We provide:
- Keyword Research for a Solid Foundation
- Competitor Campaign Analysis
- Campaign Creation and Ad Copy Creation
- Landing Page Design and Development
- Detailed Reporting and Monthly Meeting
Determining the keyword to bid on is the foundation of a successful campaign. We’ll research keywords and costs to determine which keywords have the potential to provide the best ROI. Understanding your competitors and how they are running their Google Ads campaign can be a huge benefit. We give you, reports and data into their bids, spend and landing pages strategy.
Contractor Marketing Network, sets up your Ads campaign, creates ad copy and configure all settings. Several ad variations will be created and modified to get you the higher conversion rates. With a full in-house design and development team, we create highly converting landing pages.
Monthly we provide you with a detailed report of what was done and what the plan is for the coming month. We also schedule a review call and if at any time along the way you have questions, we are here to answer them.
How much does Google Ads management cost?
Paid Search Account Management Pricing
Every business is different and pricing is based on your needs, spend and goals. Our Google Ads and PPC management services prices range from $200 to $800 per month.
We also offer a “Get Started” paid trial program for those new to PPC ads. That service costs $100 and we do all the set-up.
Hiring paid search experts is a step in the right direction, allowing the PPC Ads experts to take over and make the most of your campaign. Without a Google Ads management agency, you’re likely spending too much and not getting the ROI you should be. The costs associated with the management of the campaign should pay for itself as our team will lower your cost per click and boost conversions.
We offer different Google Ads PPC pricing models.
Base fees can range anywhere from $200-$600 a month and percentage of spend is usually between 10%-15%.
Remember, the more you’re spending, the more attention you want your advertising agency to be giving you!
This model works good for local small businesses. This PPC management pricing model can be worthwhile if you have a smaller campaign that doesn’t require a team of experts. Our hourly rate for Google Ads is $75 per hour with a three-hour monthly minimum.
Like a revenue share or a commission, our Google Ads service, results-based pricing charges a small $100 fee per month, then billed at the end of the month based on results. This is great for those businesses that are skeptical or that want a paid-on performance model.
With this model, you save with a sliding scale pricing. The more leads you get the lower the cost per lead. Together we decide the cost per lead or conversion. Normally between, $10-25 per lead or conversion.
All tracking is performed with call tracking and Google Analytics.
The cost of paid search comes down more to ad spend than management fees. Management fees can run you a few hundred per month (or much more depending on your budget), your actual ad spend with Google or another provider is based on the budget that you set. Working with us, we help you decide how many visits you feel you need to reach your business goals.
Try Our Free Google Ads Audit
If you’re a small business owner trying to manage Google Ads (formerly called Google AdWords) yourself, you know how complicated it can be. Almost every time we audit an AdWords account for a small business, we find that they are wasting half of their money on irrelevant clicks. More importantly, we often find lost opportunities where they could have gotten more phone calls.
When people search Google for your product or service, a properly optimized AdWords account points them in your direction.
Google Ads is a complicated system with numerous settings that can cost a business a lot of money and opportunity if not set correctly. And since Google changes the system frequently, a set-it-and-forget-it strategy never works. PPC marketing takes constant monitoring and optimization to get the maximum return on your advertising investment. When used properly, digital ads can drive highly targeted traffic to your website.
What Does the Free AdWords Audit Include?
- First, we’ll walk you through the process of granting us access to your Google Ads account.
- Then, we’ll check your account thoroughly for areas that could use improvement. This may take several days, as it is a manual process (not a computer program).
- We’ll prepare a report of the findings, including an estimate of what percentage of your ad spend is effective.
- We’ll email you the report and schedule a follow-up phone call.
Why is Our Free PPC Google Ads Audit a Manual Process?
Other Google Ads audits are completed in a few minutes by a computer program. But a computer program can’t tell you if your keywords are wrong or look for missing opportunities. It can only assess whether you should adjust your budget and how many more clicks (irrelevant or not) you could be getting.
For example, if a painting contractor is advertising for the phrase “Painting Near Me,” the computer program won’t know if “Auto Painting Near Me” is a good thing or a bad thing. Clicks on that phrase not only cost money, but also steal budget from good keywords like “interior painting contractor.” We simply don’t trust computer programs that were likely written by a team of people who never managed a Google Ads accounts.
Don’t Wait? Don’t Waste Another Dime. Let’s Find Out if Your Google Ads Account is Optimized!