Welcome to Contractor Marketing Network.
I have been expecting you.
My mission is to help small local contractors, streamline their marketing, increase revenue and grow strategically by providing a proven, affordable and yet simple marketing system.
I have helped many contractors and home service businesses over the years, by providing a simple, effective, and affordable approach to marketing that starts with the clarity that comes with a well thought out marketing strategy and the right tactics at the right time in the marketing process.
There is so many marketing things out there, it is easy to get confused. To have the systems in place and working together takes time and management. That is where Contractor Marketing comes into play.
We do the marketing system set-up, management and reporting so you can run the day to day operations of your business and feel confident, your marketing tasks are getting done and providing the new customers your business needs to survive and thrive.
We have developed a simple yet complete marketing system that works well for small to medium sized contracting companies.
Keep reading to see what these 7 marketing components are and see how affordable we make it for you to have them working to benefit your business.
The “Hub” of all your digital marketing.
If I had a dollar for every time a business owner told me they get very little business from their website, I might be rich.
The truth is, your website is only as good as you make it.
A website is not something you create and forget.
You need to be adding, adjusting and making changes, based on search data, conversion metrics and customer behaviors. Your website should be updated with content weekly. Let the search engines know you are alive.
If more contractors realized what a profit center their websites can be, they would take notice. A good strategy, a little time and some consistency is what your website needs to become that profit center.
Get found, answer the questions people what answered, convert those visitors and keep adding more content to get found, answer those questions, convert those visitors. Consistency, rinse and repeat.
We create and manage your website for you in our monthly marketing management system.
Looking to build a website or update the one you have? It is included in our marketing package or you can get it as a separate service. SEE our WordPress Website Creation Page.
Your website needs to work on a home computer, laptop, mobile phone and tablet.
Does your website fit and work well on all devices?
Social media is more than a place to see what friends and family are doing. It is a power tool, when used right to market your business.
Too bad, most businesses use it completely wrong.
With social media, you can reach the right people in your community. With social media, you can become the go to company for the service you provide. With social media you can build a community of people mentioning you, asking for your help and contacting you when they need your service.
The goal of your social media is to entertain, educate and entice people in your community. To do that you need a strategy, plan and execution of that plan on a consistent basis.
Answer these questions.
We create and manage your social media for you in our monthly marketing management system.
Social media marketing is included in our monthly marketing package, but you can get the service separately. SEE our Social Media Marketing Packages.
There is no faster, cheaper method to get your business in front of your community, your customers and prospects.
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These are two of the biggest customer sources you have. But, without a strategy, plan and management you can waste a great deal of money.
We measure and compare your results to make sure the return on your ad spend investment is inline with your goals. It is not something you want to throw money at, but it is a place where you want to be advertising.
Lead quality, driving the right traffic and capitalizing on all three is the difference between success and failure.
We have seen many contractors waste leads, waste money and get little returns, until they started with Contractor Marketing Network.
When you are paying for leads, the last thing you want to do is waste them. In theory, some one sees your ad, clicks it and makes a purchase. Too bad, it doesn’t work that way. Sometimes yes, but most times no.
Your ad has one job. To get someone to click it. Nothing more.
What happens after that click is what separates the bad, the good and the great marketing services/systems.
Unlike other marketing services, we build a complete sales funnel to match your ads. Our system guides the viewer, to become a prospect, a lead and ultimately a customer.
Think about how you purchase things. There are steps and processes you go through. To make your Google & Facebook ads work, you need the process created. We do that for you.
How many customers are your ads producing? Do you know how much a customer is costing you?
We create and manage your Google & Facebook Ads for you in our monthly marketing management system.
Google & Facebook Ads is included in our monthly marketing package, but you can get the service separately. SEE our Google & Facebook Ads packages.
We also offer a 30 day get started program to see if Google & Facebook Ads is something you want to do.
When you know how much it costs to buy a customer, then you can grow.
It is not about cheap customers. It is about profitable customers.
Hands down one of the most important tools for a local contractor is Google My Business [GMB] and it is FREE. It does take a strategy, plan and time to get the most out of this local SEO tool Google gives us. When used correctly and consistently, it is a customer generator.
Yet, many contractors fail at planning and consistency. This is where we come in to help.
Along with other listing citations and directory listing management we create, manage and report the results these tools are giving you.
It is not uncommon for our clients to get 10, 20 up to 50 leads a month from their Google My Business [GMB] alone. When you start putting that into terms of lead costs, GMB is producing $500-2500 worth of paid leads a month for FREE.
Our service is well worth it, if you are not seeing these numbers.
We create and manage your Google My Business and other directory/citations for you in our monthly marketing management system.
Google My Business services is included in our monthly marketing package, but you can get the service separately. SEE our Google My Business Packages.
Do you have a duplicate or suspended GMB?
We offer a service to fix that for you.
Start seeing results in as little as 30 days.
Or do nothing and see nothing.
Remember back in school when you frowned when writing a book report or essay? It is just writing words, right? Well, we soon found out creating that book report in a formatted, concise and clear way was, well hard and more than just words.
Well, copywriting is harder than that and it is what people see when they visit your website, read your blog articles, see your Facebook posts and any other media you have.
A good headline, a good flow of words leading your visitors/viewers to the next step, even if it is to get the next paragraph read. It is so important in your marketing.
You are paying (even if you do it yourself) to have someone read your ads, your articles, your webpages and social media posts.
Don’t you want to convert more of them in leads, prospects and customers? Sometimes a 2% gain can double a business’s incoming leads. Have you check your analytics? Your Google ads? Have you run small tests on Facebook ads?
Good copywriting comes from understand your prospects and customers. What moves them to take action and what are their pain points in dealing with the service you provide.
We provide all the copywriting for you in our monthly marketing management system.
Copywriting services is included in our monthly marketing package, but you can get the service separately. SEE our Copywriting & Content Writing Packages.
When you know and understand why a person paints a house, gets their heater fixed, pays someone to cut their lawn.
Then you can write words that move people to take an action your desire.
When our clients start using our newsletter service, business goes up, period.
It gets more traffic to their website, it gets more reviews on Google, it gets the phone to ring soon after it is delivered.
Believe it or not, if you have a good newsletter your prospects and customers will open it, read it and act according to what the newsletter’s goal is. Sometimes it is information and other times it is promotional. But the key is consistency and valuable content.
With strategy and planning, we have been able to reach specific goals our clients want to reach. All with the help of newsletters. An impressive way to get referrals and stay top of mind.
Email marketing is also an important part of the marketing process. I know, most of us get spammed and hate email. But that is because they do not use it right.
Email when done right, with guidance in mind, you help people instead of annoy them. Our automated email sequences based on a prospects action on your website, your ads or social media, trigger an email that is tailormade to lead them to the next logical step in your marketing funnel.
We provide email and newsletter services for you in our monthly marketing management system.
Email & Newsletter services is included in our monthly marketing package, but you can get the service separately. SEE our Newsletter & Email Packages.
Newsletters are a superb way to sell your small services and fill in the gaps on your schedule.
Most contractors do not use sales funnels and if they do, it leaks like a sieve. Without a good sales funnel, leads cost you more, more leads are wasted. You also spend more time on the leads you have.
A good sales funnel not only creates more leads, it helps pre-qualify the prospective lead, and it does it automatically.
A good sales funnel makes people aware of your business, services and offers. It gets them to want to find out more.
Once in your sales funnels they should be guided to the next step… consider. This is where you are informing them, separating your business from the competition and leading them to take the next step… decide. Based on the funnel’s goals, it could be call, email or text message you or another goal.
When you convert that visitor/prospect into a customer, the sales funnels job isn’t done. Nope, now its job is to get your reviews, referrals and sell other services to these customers.
You need to feed traffic (people) into the top of your sales funnel and with the right marketing assets in place, guide the people through your pipeline.
Do you have a sales funnel for your contracting business? If not, you are missing out on profits, growth and most likely wasting leads/money or both.
We provide sales funnel services for you in our monthly marketing management system.
Sales Funnel services are included in our monthly marketing package, but you can get the service separately. SEE our Sales Funnel Packages.
Good sales funnels make your life easier. Visitors almost pre-qualify themselves. You get more good customers and fewer tire kickers.
Call or Text 856.812.3180