Handyman Marketing Strategies

How to Grow Your Handyman Business

Handyman businesses are a vital part of the economy, providing essential services to homeowners and businesses alike. However, many handyman businesses struggle to attract new customers and retain existing ones due to a lack of effective marketing strategies. In this article, we will explore some proven handyman marketing strategies that can help your business grow and thrive.

Building a strong online presence is one of the most important handyman marketing strategies. In today’s digital age, most customers search for services online before making a purchasing decision. Therefore, having a professional website, a strong social media presence, and effective search engine optimization (SEO) are critical to attracting new customers.

Additionally, online directories, such as Yelp and Google Business Profile, can help your business get noticed by potential customers in your local area.

Offline marketing techniques can also be effective for attracting new customers. These techniques include traditional advertising methods such as flyers, brochures, and business cards, as well as community outreach programs and sponsorships. By participating in local events and supporting community organizations, you can build your reputation as a trustworthy and reliable handyman service provider.

Key Takeaways

  • Building a strong online presence is critical for attracting new customers in today’s digital age.
  • Offline marketing techniques, such as community outreach programs and sponsorships, can also be effective for building your reputation.
  • Email marketing and customer retention strategies are essential for retaining existing customers and generating repeat business.

Building a Strong Online Presence

In today’s digital age, building a strong online presence is essential for any handyman business looking to attract new customers and increase sales. A robust online presence can help establish credibility, build brand awareness, and reach a wider audience. Here are some effective strategies to build a strong online presence:

Website Development

A professional website is the foundation of any online presence. A well-designed website can showcase your services, highlight your expertise, and make it easy for potential customers to find and contact you. Make sure your handyman website design is user-friendly, mobile-responsive, and optimized for search engines. Consider including a blog to showcase your expertise and provide valuable tips to your audience.

Social Media Engagement

Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn can help you connect with potential customers, build relationships, and promote your services. Regularly post engaging content, including photos and videos of your work, customer testimonials, and tips. Respond promptly to comments and messages to show your commitment to customer service.

Online Listings and Reviews

Online listings such as Google My Business, Yelp, and Nextdoor can help you reach a wider audience and attract new customers. Make sure your business information is accurate and up-to-date, including your hours of operation, contact information, and services offered. Encourage satisfied customers to leave reviews to help build your online reputation and attract new business.

Overall, building a strong online presence is a crucial part of any handyman marketing strategy. By investing in a professional website, engaging with your audience on social media, and maintaining accurate online listings and reviews, you can establish credibility, build brand awareness, and attract new customers.

Offline Marketing Techniques

Offline marketing techniques can be an effective way for a handyman business to promote its services and reach a wider audience. By using traditional advertising measures, a handyman business can increase its brand awareness and control its reputation in the community. Here are some offline marketing techniques that can help a handyman business advertise its services:

Print Advertising

Print advertising is a traditional marketing technique that can be used by a handyman business to reach its target audience. The use of flyers, business cards, EDDM postcards, and brochures can help a handyman business advertise its services to potential customers. A local newspaper can also be a great way to advertise a handyman business to the community. By creating eye-catching ads and using persuasive language, a handyman business can attract new customers and increase its brand awareness.

Networking and Partnerships

Networking and partnerships can be a great way for a handyman business to generate more leads and increase its customer base. By collaborating with local businesses, realtors, and property managers, a handyman business can reach a wider audience and promote its services to potential customers. Attending community events and trade shows can also be a great way to network and meet new customers.

Word of Mouth and Referral Programs

Word of mouth and referral programs can be a powerful marketing tool for a handyman business. By providing excellent service and building strong relationships with customers, a handyman business can encourage its customers to refer their friends and family. Offering referral incentives, such as discounts or free services, can also be a great way to encourage customers to refer new business. Customer testimonials can also be used to promote a handyman business and build trust with potential customers.

Overall, offline marketing techniques can be a valuable addition to a handyman business’s marketing campaigns. By using a combination of traditional media, networking, and word of mouth, a handyman business can increase its brand awareness and generate more leads.

newsletter as marketing strategy

Email Marketing and Customer Retention

Email marketing is an effective way for handymen to reach out to their customers, build relationships, and retain them for future business. By using marketing software, handymen can create and send personalized emails to their email list, providing valuable information, promotions, discounts, and incentives that keep their customers coming back for more.

Building an Email List

To start building an email list, handymen can use their website, social media, or in-person interactions to ask customers for their email addresses. Offering a small discount or incentive in exchange for signing up can help increase the number of email subscribers. It is important to ask for permission to send promotional emails and to make it easy for customers to unsubscribe if they no longer wish to receive them.

Customer Experience and Retention

Providing a positive customer experience is key to retaining customers. Handymen should prioritize customer satisfaction by delivering high-quality work, being punctual, and communicating effectively. Following up with customers after a job is complete can also help build trust and credibility. By sending personalized emails that address their specific needs and concerns, handymen can show their customers that they care about their comfort and satisfaction.

Discounts and Incentives

Offering discounts and incentives can be a powerful way to retain customers. Handymen can offer discounts for repeat business or for referring new customers. Providing incentives such as free consultations or maintenance check-ups can also help keep customers engaged and interested in their services. By sending targeted emails that offer exclusive discounts and incentives, handymen can encourage their customers to continue doing business with them.

Email newsletter marketing is a valuable tool for handymen to build relationships with their customers and retain them for future business. By building an email list, prioritizing customer experience and satisfaction, and offering discounts and incentives, handymen can create a loyal following of satisfied customers.


To effectively promote a handyman business online, it is important to have a professional website that showcases your services and provides contact information. Additionally, utilizing search engine optimization (SEO) strategies can help your website rank higher in search engine results pages (SERPs), making it easier for potential customers to find you. Other effective online promotion strategies include utilizing social media platforms, creating informative blog posts, and utilizing email marketing campaigns.

A handyman business website should include key elements such as a clear description of services offered, areas you service, contact information including phone number and email address, customer testimonials, a portfolio of past work, and a call-to-action encouraging potential customers to contact you.

Using Google My Business can provide several benefits for a handyman business, including increased visibility in search engine results, the ability to manage and respond to customer reviews, and the ability to provide accurate and up-to-date information about your business such as hours of operation, location, and contact information.

Effective advertising channels for a handyman business include local print publications such as newspapers and magazines, online advertising platforms such as Google Ads and social media advertising, and direct mail campaigns targeting potential customers in your service area.

Social media platforms such as Facebook, Instagram, and YouTube can be effective for promoting a handyman business. It is important to choose platforms that align with your target market and to regularly post engaging content that showcases your services and provides value to potential customers.


Ready to take your handyman business to new heights with effective marketing strategies? We’re here to help you every step of the way. Contact us today for a free consultation and learn how our expertise can elevate your handyman marketing efforts. Don’t miss out on the opportunities that await your business. Get in touch now!

Until Our Trails Cross,

RJ Cooper

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