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Understanding click-through rates is one way for businesses to gauge the performance of their SEO efforts. This infographic looks at click-through rates by position on Google search results. Search yields over 95% of clicks on organic searches, and it has been proven that position one on Google SERPs outperforms all the rest. But there is a lot more to be aware of when it comes to click through rate (CTR).

Incremental increases in position can yield big results.

For instance, going from 5 or 6 position to number 3 position can double your website traffic. 

Going from the 10 spot to number 6, can triple your website visits. 

This chart proves that performing search engine optimization on your website, will help increase traffic and business for your company.