How to Use Google My Business Appointment Link

What is the appointment URL in Google My Business? How do you add an appointment link? Are some questions we get when it comes to setting up and managing Google My Business profiles for clients.

Did you know, when people search your business on Google, you can also let them book appointments directly from their search? Adding your online booking form to your ‘Google My Business’ page is easy for you to install and makes a great way for customers to book a meeting with you or schedule an appointment.


The best part is it works with several scheduling or calendar services, including your Google Calendar.

Appointment links are great for small businesses that don’t have a staff to answer phones or schedule meetings. Your appointment scheduling system, your calendar and your booking link take the place of staff, many small businesses can’t afford.


They are also great for virtual meetings.


Let’s take a look at how to make your appointment link in Google My Business.

Several Types of Appointment Links

You may have seen several types of appointment link on different business when searching online.

  • Booking an appointment
  • Placing an order
  • Making a reservation
  • Searching for items
  • Viewing a menu or list of services


The appointment URL comes in the form of a button at the top of your GMB listing that lets customers “Find a table,” “Book a room,” or “Schedule an appointment.”

Popular Third Party Scheduling Software to Use with Google My Business Appointment Link

Simply install your scheduling link into your Google My Business appointment URL and click save edit.

How to Add a Google My Business Appointment URL

  • Step 1: Sign into GMB
  • Step 2: Add the URLs

Follow these steps in the images below.

Edit GMB from Profile Dashboard
Appointment Link Section of GMB Profile
How appointment link looks in Google Search

Scheduling with Google Calendar

If you are used to scheduling or using your Google Calendar, you can use it to set an appointment link to your Google My Business.  

Google Calendar + Google My Business Integrations using Zapier. In a matter of minutes and without a single line of code, Zapier allows you to automatically send info between Google Calendar and Google My Business.

You can learn how to do it on Zapier website, follow the link above.

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Booking Requests via Messaging in GMB

If you turned on messaging, customers can request a booking from your Business Profile on Google. The option to request a booking may also appear to customers when they message with a business.

When you get a new message, it’s important to reply within 24 hours.

How to turn on messaging.

You’ll get a message in the Google My Business app and the web messaging portal. Plus, an email notification with a response form. In the message, a description of the customer’s request and their preferred service time. You can send the customer your available dates and times. The customer will be prompted to confirm the date and time.

Google Reserve

Although we are a contractor marketing agency, we think it is important to keep an eye on Google Reserve feature that is used by the food service industry, gyms and other businesses where appointments are a big part of the business. Like doctors, hair salons, etc.


Make reservations through Search, Maps, or the Assistant and view all your bookings in one place. Google Reserve keeps all of the Google products in one place. People can book through Reserve and it integrates with your Google Calendar, Gmail and all your devices.

We will be keeping an eye on this service by Google.

Google Appointment Conclusion

With virtual or offsite meetings and the need to organize your business. Having an appointment link on your Google My Business is very important. It is a great customer service tool and can make getting more business easier, by doing nothing more than giving your customers another way to do business with you, all without leaving your Google My Business profile.  

Need help with your Google My Business? Need to have it set-up, reinstated, or optimized to get more business?

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