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Keywords on your website are one of the things search engines use to understand what your website is about. Every landscaper should strive to have their website on the first page of Google.
One thing I find when I do a landscaper website audit is they lack content. Content is King! The saying is true. If you look at the first page of SERP (Search Engine Results Page) you will notice HomeAdvisor, Angie’s List, and several other lead generation websites.
The reason is the want to get leads to sell you and other landscape and hardscape contractors. They do this with keywords and content…a lot of content.
They understand that content of all types (mostly informative) is what puts them ahead of you in the search engines and what helps them steal your leads.
As a digital marketing service for contractors, I have research all the lead generation companies keyword plans.
Keywords will help your on-page SEO (search engine optimization) and get your website ranking higher on Google and other search engines, like Bing and Yahoo.
Your SEO keywords are the words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized with keywords has more potential visitor base.
Which is better for your digital marketing, SEO and helps connect searchers to your website.
Keyword research influences your website navigations, URL naming and content for each page. For main navigation titles and page names, keyword analysis will help you determine what terms prospects and customers are searching for in relation to the products, services and the location of your business.
Keyword research in SEO is as important as water is to a fish. It’s the first step for developing successful SEO for your website. … It helps to get targeted visitors for your website through the search engines.
It is important to choose relevant keywords for your business or blog to reach potential customer. Think subject, service, product, and also location, I can’t stress that enough.
Another good thing about keywords is they have buyer intent or customer journey focus. In the customer journey you have three phases.
You can use all three types in one blog post or article on your website, but think of the buyer, the customer holds the cards (credit cards). So, think of them and the journey you can use to guide them with you content.
In my opinion most contractor websites fail, because they don’t design the website with buyer journey in mind and most website designer don’t understand sales processes.
Think of it as a content sales funnel.
Each of the keywords will give you some ideas in terms of buyer stage. All of them can be combined for a keyword theme. And used in any stage of the customer journey.
Example, would be hardscapes around a pool, sealer and maintenance. Those three keywords are a themed combo. Something visitor would wonder or have a question about for pavers around a pool. So it would be the middle stage or consideration phase of the buying journey. This would be the article your “Great Pool Hardscapes Ideas.” Would lead them to.
“Cool Pool Hardscape Ideas” Awareness Phase Keywords (Pool & Ideas)
“Pools, Paver Sealers & Maintenance” Consideration Phase Keywords (Pools, Sealer & Maintenance)
“The Training a Pool Paver Technician Need to Get a Certified” Consideration Phase Keywords (Pool, Paver, Technician & Certified)
Ok let’s look at the keywords and see how they would fit into your website content and SEO plan.
In front of each of these words you can add Hardscaping, hardscapes or a something similar.
Around a pool
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WOW! Long list of keywords, huh? So, after reading through them, let me ask you.
I hope this article saves you some time from doing the hours of keyword research. More importantly, put together a content plan and use these keywords to rank your website higher in Google.
You will get more customers that are searching for these exact keywords.
If you need help with content, keywords, SEO or any number of other marketing tasks, we are the most affordable marketing service online, with good results for our clients.
We are affordable, because you “Name Your Price”. That is right, you name the price you are will to pay for our services.
Only you know your budget.
Contact us today, you won’t be sorry.