Email Marketing for Contractors
Why should contractors use email as a marketing tool?
- 91 percent of US adults like to receive promotional emails from companies they do business with (MarketingSherpa)
- Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey)
People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.
When done right, email marketing lets businesses reach the right person, with the right offer, at the right time.
If you want to build strong customer relationships, it’s important to have an effective tool to communicate with the people who matter most to your business. Email gives you the ability to stay top-of-mind and keep people engaged with your business during your busy season and the slower times of the year.
If your business depends on having a reliable way to communicate with your customers, you need to have a communication channel you can trust.
Build your business
With email marketing, you can strengthen businesses recognition with new and potential customers, extending your reach when people forward or share your message with a friend. Great for top of mind marketing.
When you have an audience of people who opt in to receiving updates from your business, you’ll be able to think differently about how you boost sales throughout the year. Imagine, being a roofing contractor or a tree service and being able to reach out to your list right after a storm hits your marketing area.
Reach people on any device
With nearly two-thirds of all emails being opened on a mobile device, email marketing is one of the best tools you can use to take advantage of the growing popularity of mobile technology. How often do you check emails on your phone?
You can insert your own content and customize each email template with your logo and colors to make sure it matches your business.
Increase website traffic
Google loves to see websites with good amounts of traffic. Drive traffic to your website can increase your ranking in search engines.
Market with a personal touch
Unlike other marketing channels that often limit your ability to customize your message for the different audiences you communicate with, email marketing gives you the ability to organize your audience into lists and communicate with people based on interest, purchase behavior, location, and more. Segmented lists make for powerful marketing tactics.
Get immediate results
When you run a small business, every contract or referral can have a significant impact. With email, you’re able to get the results you’re looking for right away and easily track how your different email marketing campaigns are performing.
Not everyone who joins your email list will be ready to make a purchase or sign up for a service. Email gives you the opportunity to capture new visitor’s attention and nurture the relationship with helpful and informative content.
You want your marketing message to be something that people look forward to seeing. Email lets you keep track of which messages are generating the most opens and clicks, so you know which messages will get people excited to hear from your business.
Start a conversation
Email marketing lets you start a two-way conversation that will benefit you and your readers. Don’t just push your message out to them; encourage them to share their feedback and ideas.
Service businesses face the difficult challenge of keeping customers interested in their business, even when they aren’t looking for services at different times of the year. Email gives you the opportunity to keep your customer’s attention without overwhelming them with unwanted information.
Grow your audience
As a small business, it’s not always easy to stand out in a crowded market. Email marketing allows you to build an audience that is interested in hearing from you, without having to pay for other advertising channels.
Reaching out to clients on an individual basis can be a costly and time consuming process. Email helps you save time by reaching out to your wider audience, while still delivering a message that’s personal and relevant to them.
Increase your value
When you adopt a communication strategy that fits your audience’s needs, you’ll have more people paying attention to your message and get a higher return overall.
Attract new clients
In addition to connecting with the people on your email list, you can also share your newsletters and announcements on your own social media networks to bring new people to your business.
By sharing relevant content with your audience throughout the year, you’ll be able to stay top-of-mind and build credibility. While they may not be ready to act right away, when your audience knows you have something that can help them solve a problem they’ll be more likely to take action when the time is right.
Email and Other Digital Marketing is Symbiotic
Email marketing can and should be combined with other digital marketing tactics.
For example, not only should you be using email marketing alongside of Facebook, but your email and Facebook marketing efforts should work hand-in-hand. Including email sign-ups on your Facebook page is a great way to build your email subscribers, allowing you to lock in on people who are interested in your business. Conversely, you should include social media buttons on your email campaigns to build your audiences on Facebook, Twitter and other platforms.
Beyond that, you can launch email campaigns to promote your Facebook page, or hold a Facebook contest to drive email signups. You can even run marketing campaigns that leverage both your email and social media audiences.
The Channel You Own
With email marketing, you are in complete control. You determine when to contact your audience, exactly who in your audience to contact, and what message to send. With other marketing channels, you simply do not have that kind of control.
Plus, your email list can be divided up however you’d like. You can launch email marketing campaigns aimed at either returning customers or potential buyers. The possibilities are endless depending on the information collected when people sign up for your emails.
Think about how many emails you have, how many you should have gotten but didn’t. When you start using email as a marketing tool, you will soon see it’s power in building your business.
Contractor Marketing Network provides email marketing services from management to writing copy.
Looking to get all your marketing set-up and working properly to build your business?
We offer a complete package for small businesses, called “Plus One Marketing System”
Call or Text 856-812-3180 for more information